Our Social Marketing Machine Can Have A Big Impact On Your Small Business
Unless your are a Facebook Expert, the above graphic might not make a lot of sense to you, but let us walk you through it because a little bit of understanding will have you realizing that our Social Marketing Machine can have a big impact on your small business.
We have been working with a Local Small Service Business N-Hance Revolutionary Wood Renewal.
We started out with our Social Engagement package to get more going on in their Social Media and we just took over their Facebook Marketing campaign.
The graphic above shows results from only our very first day and we are happy to report we have already generated some quality leads, so we can’t wait to see what the R.O.I. comes in at a few weeks to a month from now.
Get 3x More From Your Advertising Budget
The basics are as follows:
We built a new campaign using the same budget they already had in place, which was $15 / day.
By using our knowledge of images, content & targeting we were able to deliver an ad that Facebook has been rewarding with an incredibly low cost of $0.32 per click – this compares with the previous best performing ad of $1.11.
Here is what we know that works when advertising with Social Media. When you match the content to your audience, you are going to do great – that is what we do as marketers.
Our Relevance score for this ad is 8 out of a possible 10, Facebook uses the Click Through Rate to determine how well you have matched your ad to your audience and bases your cost on this factor.
With our ad, it performed better than 80% of ads out there for our audience and because Facebook wants to keep its users happy, it rewards this behaviour with lower costs and looks to place these ads ahead of all others.
How did we do that? Well it sounds easy but there are a few moving pieces here. First of all, we target an audience that is engaged in Social Media and build a bridge to your product. We build that bridge using high quality images and content that compels readers to click…
What does this mean for our client? Get 3x More From Your Advertising Budget
Well first of all, they are getting 3 times more people through to the website than they did before, for the same price… we didn’t increase the budget, we just fixed the campaign.
The other side of it, is not only do we reach more people, we get higher conversions because we put together a custom landing page that has a single purpose and that is to get the potential client to ask for more information…
The result – a Greater Number of High quality leads that we have no doubt will convert into new customers at a very high rate.
So does advertising on Social Media work? You bet your bottom dollar it does, in fact more people are connected to Facebook via mobile than ever before giving you a chance to be in front of your target audience in ways that were never even possible just a few short years ago.
We use mobile friendly ads, mobile friendly landing pages and direct your prospects to ask for more information. Advertising with Social Media is critical to the future success of all service businesses and Alien Run can help with our Social Marketing Machine.
Click here to read more about our Social Marketing Machine and get your business enrolled today!