Alien Run has been delivering Facebook Marketing strategies for NHance franchise owners since March of 2015… Lots has changed since we started out and I am grateful for the many great people that have been with us from the start and those that have joined in along the way.
There is no doubt that our business is more of a collaboration than a service but that might be hard to explain if you haven’t been a part of is, so I have put together a short list of the Reasons that I feel every NHance franchisee out there should be a part of benefitting from the work we are doing together…
If you don’t know me, I like to go fast just as slow as I can, so like my 25 minute short videos, this will likely turn into a couple thousand words by the time I wrap up…
But… if you aren’t working with us, hang around until the end. I have a Limited Time offer, a nice incentive to get you started working with Alien Run today.
The most exciting part for me, is I Love the NHance story… so developing all the different ways that we can tell that story on Facebook is just fun for me…
Here we go:
Reason #1: Great Content
Content Example #1
Why is content important? Because consumers are bombarded with adverts and messages these days… Branding is more important than it ever has been.
At Alien Run we work to build Lead Generation as a major component of our campaigns but the underlying and more important message is that we focus on Building your Brand every single day.
Here are several examples of the content that we create DAILY and post to Facebook for our NHance clients.
(HINT: These links will all open in a new window – You will need to be logged into Facebook to view)
Content Example #1: Great Before & After Collages…
We collaborate with both HRI to get the latest branding assets and all of our amazing NHance clients to collect dozens and dozens of Before and After project photos every single week.
We then organize them into several different types of content for posting to your Facebook pages and Ad Campaigns.
The key with Branding is to be consistent and persistent so we have come up with about 1,000 different ideas to keep telling the same story about NHance to all of the people who live in the communities that you service.
Content Example #2
Content Example #2: Slideshows…
We repurpose this content as many different ways as we can.
One of the things that we like to do is create Before and After Slideshows…
Why? Because people love them!
You get about a nano second to get the attention of Facebook users as they scroll through their Newsfeeds.
One of the things people seem to stop for are photos that they don’t have to exert a lot of energy to think about… Before, After, Before, After… It seems too simple, but these are real attention grabbers.
We also use the same photos that you send us to create Albums and then Upload them to your NHance website photo galleries as well.
With the amount of photos that we collect from all of our franchise owners, your Facebook Photo gallery has become the go to place for most of our clients to show off examples of what is possible with NHance!
Content Example #3: A Great Ad Campaign…
For this example, I want to send you back to my blog post from last week:
A Deep Dive Into Our Latest NHance Facebook Campaigns
This article gives you the opportunity to take a Demo of one of our Actual Ad campaigns that we use to create Brand Awareness and generate leads.
Extensive use of video, collected from the field on actual NHance projects, combined with the power of Facebook’s Canvas Ad platform allows us to really tell the story of NHance using rich media to reach people on their mobile devices in ways that we never could before.
Click here to check out that article and take the Demo for a ride to see for yourself…
Reason #2: Facebook Reach
Again, let’s start with the why… Why is Facebook Reach important?
…If Branding is what ties your business together so that people recognize you across different types of media, Reach is what makes that possible.
So, when Joe Consumer is visiting a Homeshow, walking through The Home Depot or happens to see your ‘Wrapped’ Van parked around the corner, the Reach of your marketing will determine if Joe is familiar with your Brand or not.
Once familiarity starts to set it, these consumers start to notice your Brand everywhere you have created visibility.
This is what makes Facebook so powerful, there isn’t a better tool to Reach more targeted people. We reach people on their phones when they wake up in the morning, when they go for lunch and when they check their Facebook before they go to bed and all times in between.
More and more this is the story that we hear from our clients that what we are doing for them on Facebook is helping all of their other marketing as well…
So, you can’t beat the reach!
A $10/day Ad spend generally gives us the ability to reach ~1,000 targeted Facebook Users who live in your community each day.
While we can scale your budget up or down to meet your particular Business Needs, $10 per day is typically a great place to be to get the word out about your NHance Business.
The other aspect of Facebook is that it needs to be monitored for comments. We do this 5 days a week, so you don’t have to… and did I mention, we know what to say because we already understand your business.
As you can see from the attached comment thread, we are Ultra Responsive in this area…
A negative comment is often perceived to cause damage to your reputation, and sometimes we do need to Delete and Ban people, but more often than not they offer opportunities to connect with people.
We do this by turning the comment around and offering information to educate prospects and browsers about the F.A.B. stuff (features, advantages and benefits…) NHance is all about .
Comments are Gold! Once the comments start rolling in, activity breeds activity and we find even our ads start to gain Viral traction from comments, shares, etc…
All ‘Viral’ traction means is simply you end up getting more mileage out of your content without having to pay more. Facebook rewards good content with lower costs, which in turn increases the number of people we can reach each day.
Reason #3: The Value Proposition
Imagine the scenario above in your own office, where you now know that you now need to be monitoring your Facebook page for comments…
We understand this situation could go one of two ways…
As the Big boss you have either put yourself or another person in charge of managing ‘Facebook’ Duty.
Well, let’s be truthful, if you have put yourself in charge of managing Facebook, it probably isn’t getting done. Fact is, you have bigger fish to fry…
A lesson in entrepreneurship I was grateful to be given several years ago applies to this situation and it goes something like this;
“The more you do yourself, the less you are going to make…”
This is just a simple way of saying, as a business owner you should be focusing on the biggest levers that you can be pulling each and every day that are going to be generating revenue. Don’t try wearing all the hats, Outsource Everything You Can to people who can do it better than you can!
… and while we believe Facebook is an excellent source for generating revenue, is it really the best use of your time… or for that matter even your employees time?
Let’s break that down into a bite size chunk.
If we can agree that being on Facebook is not the best use of the Owners time, what do you think is going to start to happen at the office when you tell an employee that they are now Numero Uno in charge of Facebook?
You guessed it, it won’t take long and its Facebook all day, every day… business or otherwise it is all that person is going to be doing. Am I wrong?
How much do you pay that employee every month? Anything over $350 Canadian Dollars will be too much because Alien Run does all this and a whole lot more for only $350 CAD per month…
Included with Alien Run:
- Daily Content Creation
- Daily posting of photos, slideshows, albums, etc…
- Video Creative
- Landing Page Creation
- Daily Page Monitoring
- Facebook PPC Advertising Campaigns for Brand Awareness & Lead Generation
- Email Follow Up for Leads
- Email Follow Up for After Sales
- Generate Reviews on Facebook, Google+ and Sales Pages
- Almost Any Custom Activity Requested on Facebook ( I don’t recall saying NO, we can’t do that about anything.)
- We are constantly engaged in creating New Ways to Tell the NHance story and increase your reach
- and more …
Value Proposition Continued… We Charge in Canadian Dollars, is it even real money?!
For most of my life the CAD has been worth around 75% of the USD and like most of my f
ellow Canadians, I’m not a greedy guy so Alien Run is content to continue charging in Canadian Dollars which generates an instant savings for our clients.
As an example, as of this writing $350 CAD will only cost you $262.40 in real greenbacks…
Canadian Money… It’s like monopoly money, all different colors and not worth much… I regress…
To Add to our Value Proposition to kick start your spring marketing, we are also offering our March Madness Special where, for a very limited time, you can get started and save another $100 on your first month with Alien Run. So That’s $250 CAD for your first month and $350 CAD per month after that for Alien Run plus you will budget $5-$10 per day for your Facebook Ad Spend for a grand total monthly marketing spend of somewhere between $412.40 – $562.40 USD (depending on currency fluctuations of course…)
Value Proposition Part 3… For Me, The Truth is Good Enough.
And that truth is, we have been around for a few years now and we have had a few clients come and go. So I guess that means we aren’t for everybody.
We are currently working with 43 NHance franchise owners from all around North America… from Alberta to Florida and from New York to Hawaii and pretty much every where in between.
Like I said, the truth is good enough though, so you need to know that we have also had about another 20 franchises come and try us out before deciding to leave… Why did they leave you ask? Sadly a number of them closed the doors and ceased operations, a few sold and we didn’t get continuity with the new owners and others have left us for reasons that revolved around not being happy about the return on investment…
While I respect everyone’s opinion and we honour our No Contracts, No Refunds policy allowing you to cancel at any time, it simply doesn’t make much sense to me that you would decide that you wanted to Build your Brand online one day and decide 90 days later that you don’t, or that doing it with Alien Run isn’t cost effective or doesn’t generate a high enough ROI… because there isn’t a Media or Production company that exists out there that would create a single video like ours for the fees we charge… and we just keep doing it over and over and over…
Do we offer a good deal for your money? Of course we do, but I will admit that I have a slightly bias opinion.
Moving along.
Reason #4: DRIP
For this section on our Drip Dashboard, I will simply tell you a story…
I had a telephone conversation yesterday with one of my long time clients, long time meaning, he is one of our Original Founding members almost 3 years ago.
He talked to me about his vision for how personalized he wanted every customer interaction to be.
How when someone requested a flooring estimate, his appointment scheduler could arrange the meeting and then send the prospective customer detailed information specific to the service they had requested with just a click.
He talked with passion about how we wanted an ‘Easy Button’ for his Customer Service Manager to be able to follow up with each client after the job sharing photos, ensuring satisfaction and sharing job photos…
The great news about this conversation is that we are already doing about 95% if this thanks to the automation that we have available within our DRIP marketing platform.
… and while I don’t like to promise something that isn’t already operational, that remaining 5% will come by way of our continued refinement of our system, which gives you a quick and efficient way to ‘Tag’ clients depending on where they are in your Prospect / Estimate / Sales Funnel so that we deliver the right information they are looking for in their inbox.
Look for this system to evolve, we already stay in touch with your prospects for up to 2 years with follow up, suggested content and after sales care but we are refining how well you will be able to personalize and target for everyone who sees you on Facebook or visits your website.
We are excited about Drip and you should be too, because as a business owner, franchise or not, it is YOUR job to make sure you build and maintain relationships with customers and prospects… Our campaigns and workflows within Drip simply Automate that process for you.
Is everyone using this to its fullest capacity, not yet… But I know it’s coming because we are getting phone calls from clients outside of NHance looking for the email and Facebook automation that we offer.
Building this stand alone for a small business doesn’t come at the same price we are able to offer our NHance franchisee’s either, not even close… which in truth is part of the problem, when you charge less, people almost expect less and maybe that is why some aren’t using all of our tools, but again the truth is good enough. Small business owners are spending $2500 + monthly perpetuity for what we are providing here to NHance franchise owners for $350 per month.
DRIP is and will continue to be AWESOME!
Reason #5: We Have The Top NHancer’s In Our Community
Here is what some of them have had to say over the years:
Not working with us yet? Why the Heck Not?
Click Here to Get Started and Save $100 on your First Month ==> March Madness Special